Craft Bru

Craft Bru is a mobile application designed to help users discover, explore, and purchase a variety of healthy drinks. The app focuses on delivering an enjoyable and user-friendly experience, providing detailed product information, personalized recommendations, and a seamless shopping journey.

Used tools: Figma Miro
Role: Lead UX/UI designer
Responsibilities:
User Research
Wireframing
Visual Design
Prototyping

Objectives

User-Centered Design:
Create an intuitive interface that caters to user preferences and needs.

Product Information:
Offer detailed information about each drink, including ingredients, nutritional and health benefits.

Personalized Recommendations:
Provide tailored drink suggestions based on user preferences and health goals.

Smooth Shopping Experience:
Ensure easy browsing, selection, and purchasing of drinks.

Target Audience

  • Health enthusiasts
  • Fitness-conscious individuals
  • Consumers seeking healthy beverage options
  • Busy professionals looking for convenient and nutritious drink choices

Research and Insights

User Research:

  • Interviews: Conducted interviews with 25 health-conscious individuals to understand their preferences and shopping behaviors.
  • Surveys: Collected data through surveys to identify key features and pain points.

Key Insights:

  • Users seek detailed nutritional information and ingredient transparency.
  • Quick and easy navigation is crucial for user satisfaction.
  • Personalized drink recommendations enhance user engagement and satisfaction.

User flow (Miro)

Mapped out the complete user journey to ensure a seamless experience from onboarding to daily use.

Key Features:

Home Screen: 
Highlights new arrivals, trending drinks, and personalized recommendations.
Product Details: 
Detailed information on ingredients, nutritional facts, and health benefits.
Shopping Cart and Checkout:
Streamlined checkout process with multiple payment   methods.
User Profile: 
Allows users to manage their preferences, order history, and saved drinks.

Style Guide

Color Palette 
Fresh and natural colors to evoke health and wellness.

Typography
Clean and modern fonts for clarity and readability.

Museo Sans Rounded
Museo Sans Rounded
Museo Sans Rounded

Sample Screens

Conclusion

Craft Bru successfully combines user-centric design, detailed product information, and personalized recommendations to create an enjoyable and efficient shopping experience for health-conscious consumers. The app’s intuitive interface and attention to user needs make it easier than ever to discover and purchase healthy bottled drinks, promoting a healthier lifestyle for its users.

© Tamdint Design Ltd. 2024

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