To create a mobile wireframe, I prefer using sketch because I’m faster in it, but I also like to use Adobe XD, Figma, Adobe Photoshop. Once the wireframe confirmed by the client and the templates are made, I use Sketch Cloud, Invison or Mockingbot to create an interactive prototype to show the client how his app will look like before even its development starts.

Depending on the client demand I use either Adobe Photoshop, Sketch, Figma, Axure or InVision Studio to create the website template and its elements.

As a graphic designer you need to make your work as good as possible but without forgetting to make it as easy as possible for developpers as well, to do so you need to know how HTML/CSS and the grid system (such as Bootstrap) work, in top of that you should stay up to date with all the new standards and releases. the scripts of today will not remain as accurate as tomorrow’s.

I create the graphics in Illustrator then I import them into Adobe after effects to animate them to create a video or I use Adobe Animate to create html5 animations. I manly use Adobe Premiere Pro to mount videos and at last I use Adobe Media Encoder to optimize those videos and make them suitable for YouTube and Social Media etc… : (best video quality with lowest file size).

Emails are coded in HTML and CSS, such as all other web pages. But coding an HTML email is not the same as coding a web page. It’s more complex. In fact, it is not easy to successfully display an email on all devices / emailing client as you would like it to appear. To optimize the display of your emails, there are several rules and good practices to respect.