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Tamdint

Morocco

SYBA, Marrakech Morocco

France

Rue Caisserie, 13002 Marseille France

  • Tools: Pencil and paper, Adobe Illustrator
  • Role: Graphic designer
  • Responsibilities:
    • Logo design
Overview

Avec is a visual identity and logo design project created for an event-organizing agency, focusing on geometric harmony, modern elegance, and brand versatility.

Where Ideas Take Shape

Golden Ratio Construction: Built using mathematical principles (Fibonacci sequence) to achieve timeless visual balance and harmony.

Minimalist Line Art: Features continuous, refined monoline typography that reflects connection and event flow.

Process: Evolved from initial sketches and geometric grids to digitized vector precision in Adobe Illustrator.

Visual Identity & Brand Assets

Color Palette: Soft pastel tones paired with modern line construction for a warm, welcoming, yet corporate feel.

Stationery & Print: Designed business cards and corporate collaterals ensuring high legibility and brand recognition across print formats.

Usability & Design System

Primary (Golden Line & Dark Background): Conveys premium event management and refined aesthetics.

Secondary (Soft Pastel & Earthy Tones): Adds flexibility and freshness for modern corporate identity.

Conclusion
The "Avec" identity combines mathematical precision with sleek minimalism, delivering a distinctive and memorable brand mark for event organization.
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Morocco
SYBA, 40000, Marrekech
+212 721 17 68 08
France

Rue Caisserie, 13002, Marseille +33 618 90 28 94