Strategic
Creative
Intuitive
Tamdint
- Tools: Figma, Adobe Illustrator
- Role: Lead UX/UI designer
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Responsibilities:
• User Research
• Wireframing
• Visual Design
• Prototyping
Overview
Pure Sip is a mobile app designed to make healthy living accessible by allowing users to order fresh, natural drinks easily.
User Research & Personas
To create a tailored experience, we analyzed target user behaviors and defined two primary personas:
Busy Worker:
Needs quick, healthy ordering on the go.
Fitness Enthusiast:
Focuses on nutritional values and fresh ingredients.
Usability & Interaction
Intuitive Controls: Seamless gestures for fluid navigation.
Clear Feedback: Instant visual confirmation for every action (adding to cart, order confirmation).
Accessibility: High contrast ratios and clear typography for effortless readability.
Color Palette & Type
Primary (Gold & Dark): Delivers a premium, healthy, and organic brand identity.
Typography: Modern sans-serif chosen for high legibility across all screen sizes.
Conclusion
your project into a success story.