CampStyle

The biggest challenge was making booking a campsite feel effortless, not like a chore. So, from the ground up, I focused on a smooth user experience. You open CampStyle, and right away, you can browse camping spots, check out what amenities they have, and then snag your perfect pitch with just a few taps. We made sure the interface was super clean and visually appealing, so finding what you need is quick and easy. Essentially, I designed CampStyle to be that straightforward link between your phone and the great outdoors, making your next adventure simple to plan.

Used tools:
Role: UX/UI designer
Responsibilities:
• User Research
• UI design

Objectives

Boost Camping Accessibility:
Make finding and booking campsites faster and easier for everyone.

Optimize Campsite Discovery:
Ensure users can quickly and intuitively find ideal camping spots based on their needs.

Streamline Booking:
Create a seamless, reliable, and secure in-app reservation process.

Promote Outdoor Activity:
Encourage more people to enjoy camping by removing planning hurdles.

Target Audience

Modern Campers: Tech-savvy individuals and groups who value convenient, efficient digital tools for planning outdoor trips.
Families & Groups: Users seeking easy ways to find and book family-friendly or group-suitable campsites with specific amenities.
New & Casual Campers: Those new to camping or who camp occasionally, needing a straightforward, guiding app experience.
Local & Weekend Adventurers: Individuals looking for quick, easy access to nearby or last-minute camping options for short trips.

Key Features:

Intuitive Discovery:
Easily search and filter campsites by location, dates, and desired amenities to find your perfect spot.

Simple and easy Booking:
Secure your campsite with just a few taps through a streamlined, frustration-free reservation process.

Detailed Profiles:
Get all the essential info at a glance, with high-quality images, amenity icons, and clear pricing for each listing.

Interactive Map:
Visually explore available sites, with clear pins and quick-view pop-ups for easy navigation and spatial awareness.

Style Guide

Color Palette
Fresh and natural colors to evoke health and wellness.

Typography
Clean and modern fonts for clarity and readability.

Museo Sans Rounded
Museo Sans Rounded

Sample Screens

Conclusion

The primary challenge was translating the joy and simplicity of being in nature into a digital tool that felt just as intuitive. It pushed me to think deeply about every tap and every screen, ensuring that the technology would serve, not hinder, the user’s desire to explore the outdoors. The satisfaction of knowing that CampStyle will genuinely help people find their next adventure, making the planning process a breeze rather than a burden, makes all the design iterations and problem-solving worthwhile. It’s a project that I believe truly connects users with their passion, one streamlined booking at a time.