FIT

This UX/UI study outlines key considerations for “FIT,” a platform designed to ensure users “never miss a new launch again” in the beauty industry. The goal is to create a seamless, intuitive, and engaging experience for discovering, exploring, and shopping for the freshest makeup, skincare, hair, fragrance, and men’s grooming products.

Used tools:
Role: UX/UI designer
Responsibilities:
• User Research
• Wireframing
• Logo design
• Prototyping

Objectives

Boost Product Discovery:
Make it super easy for users to find new beauty launches that perfectly match their interests.

Drive User Engagement:
Create an app experience so engaging that users want to come back often and interact with new products and features like wishlists.

Simplify Shopping:
Provide all necessary product info and clear, direct paths to buy items, making the journey from discovery to purchase smooth.

Deliver a Beautiful & Simple Interface:
Design a modern, attractive, and easy-to-use app that mirrors the beauty industry’s aesthetic standards.

Target Audience

Beauty enthusiasts of all genders who love discovering and trying the newest makeup, skincare, hair, fragrance, and men’s grooming products.
Trend-followers who want to be first to know about and acquire the latest and most popular beauty launches.
Savvy shoppers seeking an efficient, centralized platform to track and purchase new beauty releases without missing out.
Specific product devotees (e.g., skincare obsessives, makeup artists, fragrance aficionados) constantly searching for innovations in their niche.

Key Features

Personalized New Launch Feed:
A custom home screen that dynamically displays new beauty product releases, filtered and ordered based on the user’s previously selected interests (brands, categories, concerns).

Smart Search & Discovery Filters:
A powerful search bar paired with extensive filtering options (e.g., category, brand, launch date, retailer) allowing users to precisely pinpoint desired new products.

Comprehensive Product Hub:
Detailed product pages featuring high-resolution images, clear descriptions, pricing, retailer purchase links, and essential actions like saving to a wishlist or setting launch reminders.

Customizable Notifications:
An intuitive system for users to set personalized alerts for new product launches from their favorite brands, specific categories, or for items they’ve wishlisted.

Style Guide

Color Palette

Fresh and natural colors to evoke health and wellness.

Typography

Clean and modern fonts for clarity and readability

درويد عربي كوفي
درويد عربي كوفي
درويد عربي كوفي

Sample Screens

Conclusion

I’m genuinely proud of the visual experience we crafted for the “FIT” app. The design’s core aim was always seamless function and exceptional looks. Every visual element, from icons to typography, was meticulously chosen to boost product discovery, drive engagement, and simplify shopping. I’m confident this intuitive interface will make “FIT” indispensable for anyone wanting to “never miss a new launch again,” highlighting design’s crucial role in a top-tier user experience.