Pure Sip

The goal of the “Pure Sip” app is to make healthy life accessible. This UX case study details the research, strategy, and design decisions behind creating a mobile app that allows users to easily order fresh, nutritious drinks. Our focus was on making a user experience that is intuitive, efficient, and deeply aligned with the needs of our target audience.

Used tools:
Role: Lead UX/UI designer
Responsibilities:
• User Research
• Wireframing
• Visual Design
• Prototyping

User Research: Identifying Our Audience

We started by trying to understand who our users are, what they want, and what they look for. After a deep market analysis, we developed two distinct personas. By designing specifically for these two user types, we were able to create a flexible experience that meets their needs and goals.

Persona 1: Busy Alex

Demographics: Male, 32, a professional with a demanding job.

Goals: Needs a fast way to get a healthy drink during his busy day. Prefers convenience to anything else.

Struggle: Finds most food and drink apps to be slow and complicated. Gets frustrated by multi-step checkouts and too many menus.

Needs: A simple user flow for ordering, a possibility to reorder, and minimal screen taps to complete a purchase.

Persona 2: Wellness Maya

Demographics: Female, 26, a health enthusiast and active person.

Goals: Wants detailed information about ingredients, nutritional benefits. Enjoys exploring new drinks.

struggle: Stays away from brands that lack transparency. Finds generic filter options not very helpful and wants a more personalized experience.

Needs: A robust filtering system, detailed product pages, and a way to discover drinks based on specific health goals.

Usability & Interaction Design

The core of our UX design is creating an app that is not only functional but also a pleasure to use.

Speed and Performance:
The priority for us was fast loading times for images and pages, recognizing that a slow app is a frustrating app.

Intuitive Gestures:
We integrated mobile gestures like swiping to navigate between products, making the experience feel responsive.

Clear Feedback:
Every user action, from adding an item to the cart to placing an order, is met with clear visual feedback.

Accessibility:
The design is ruled by accessibility standards, including high-contrast text for easy readability,

User's journey

I've migrated entirely from Miro to FigJam for things like customer journey mapping and agile planning. This was a necessary move to consolidate my entire workflow. Since I spend most of my time in Figma for all my UX/UI design work anyway, I needed to keep my projects in one connected ecosystem. It cuts down on app-switching and keeps strategy next to design.

Style Guide & Design System

Color Palette

When you see that soft, golden color, your brain already knows what’s up. It’s the shade of real, honest health like turmeric, ginger, or sun-warmed honey tea. This isn’t a factory color; it’s a direct signal that the drink is packed with natural, plant-based ingredients, not artificial junk. It’s the color of a great harvest, tying the product right back to the earth.

Typography

Clean and modern fonts for clarity and readability.

Museo Sans Rounded
Museo Sans Rounded
Museo Sans Rounded

Sample Screens

Conclusion

This UX study for the “Pure Sip” mobile app outlines a design strategy focused on efficiency and transparency. By understanding the diverse needs of our user base, we have created a design that ensures speed and simplicity for those who know what they want, while also being informative and engaging for those who wish to explore.