Strategic
Creative
Intuitive
Tamdint
- Tools: Pencil and paper, Adobe Illustrator
- Role: Graphic designer
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Responsibilities:
• Logo design
Overview
Zarabi (زرابي - Arabic for carpets) is a modern visual identity for a traditional Moroccan carpet brand, bridging authentic craftsmanship with global market appeal.
Design Concept & Metaphor
Craftsmanship Meets Pixel Art
Visual Metaphor: The pixel/grid style acts as a modern nod to the intricate grid of woven carpet threads and knots.
Modern Heritage: Blends traditional Moroccan artisan identity with a contemporary, digital aesthetic.
Logo Variations: Designed for versatility across digital displays, embroidered tags, and print packaging.
Pattern & Brand Application
Traditional Patterns: Pixelated geometric motifs inspired by Amazigh and Moroccan rug patterns.
Print & Stationery: Premium business cards featuring dark textured backgrounds and vibrant terracotta/gold accents.
Style Guide & Design System
Color Palette & Type
Terracotta & Warm Ochre: Earthy tones inspired by traditional Moroccan dyes, wool, and clay.
Deep Charcoal & Cream: Provides high contrast, elegance, and a luxury feel.
Conclusion
your project into a success story.